Motto by Aspen Dental

Motto by Aspen Dental offers doctor-supervised clear aligner treatment designed to be more accessible than traditional orthodontics. As the brand evolved to connect with a younger audience, the digital experience needed to feel fresh, friendly, and easy to understand. I contributed to a cohesive digital design system across landing pages and email communications, focusing on simplifying the treatment journey while bringing the brand personality to life through bold color, approachable visuals, and clear product storytelling.

project

Motto Design System

DELIVERABLES

Website Design Landing Pages Marketing Pages Email Design

Year

2024

Role

Art Direction UI/UX Design Digital Experience

Motto by Aspen Dental

Motto by Aspen Dental offers doctor-supervised clear aligner treatment designed to be more accessible than traditional orthodontics. As the brand evolved to connect with a younger audience, the digital experience needed to feel fresh, friendly, and easy to understand. I contributed to a cohesive digital design system across landing pages and email communications, focusing on simplifying the treatment journey while bringing the brand personality to life through bold color, approachable visuals, and clear product storytelling.

project

Motto Design System

DELIVERABLES

Website Design Landing Pages Marketing Pages Email Design

Year

2024

Role

Art Direction UI/UX Design Digital Experience

Motto by Aspen Dental

Motto by Aspen Dental offers doctor-supervised clear aligner treatment designed to be more accessible than traditional orthodontics. As the brand evolved to connect with a younger audience, the digital experience needed to feel fresh, friendly, and easy to understand. I contributed to a cohesive digital design system across landing pages and email communications, focusing on simplifying the treatment journey while bringing the brand personality to life through bold color, approachable visuals, and clear product storytelling.

project

Motto by Aspen Dental

DELIVERABLES

Website Design Landing Pages Marketing Pages Email Design

Year

2026

Role

Art Direction UI/UX Design Digital Experience

Opportunity

Motto needed a digital experience that felt more approachable and accessible to a younger audience, while supporting ongoing marketing efforts.

Approach

Design conversion-focused landing pages, cohesive lifecycle emails, and a scalable CRM component system.

Outcome

A more unified experience across touchpoints, with a system that enables faster, more consistent campaign execution.

Landing pages & lifecycle email

From first click to follow-up, I designed key touchpoints across the customer journey—bringing clarity, consistency, and performance into one system.

From first click to follow-up, I designed key touchpoints across the customer journey—bringing clarity, consistency, and performance into one system.

CRM component library

A scalable email system designed to reduce production time and ensure a consistent, on-brand experience across every customer touchpoint.