USA granite rebrand

After acquiring an established countertop fabrication business, I executed a comprehensive brand and digital overhaul to support its next phase of growth. This included a new brand identity, conversion-focused website, and a performance-driven marketing ecosystem spanning social media and paid advertising. The rebrand was designed to differentiate USA Granite in a crowded, low-trust market—emphasizing professionalism, reliability, and a seamless customer experience from quote to installation.

project

USA Granite

DELIVERABLES

Brand Identity System Conversion-Focused Website Digital Experience Design Performance Marketing

Year

2026

Role

Art Direction. UX & Experience Strategy Visual Design

USA granite rebrand

After acquiring an established countertop fabrication business, I executed a comprehensive brand and digital overhaul to support its next phase of growth. This included a new brand identity, conversion-focused website, and a performance-driven marketing ecosystem spanning social media and paid advertising. The rebrand was designed to differentiate USA Granite in a crowded, low-trust market—emphasizing professionalism, reliability, and a seamless customer experience from quote to installation.

project

USA Granite

DELIVERABLES

Brand Identity System Conversion-Focused Website Digital Experience Design Performance Marketing

Year

2026

Role

Art Direction. UX & Experience Strategy Visual Design

Opportunity

A 20-year-old fabrication business with strong operations but no modern brand or digital presence—operating in a low-trust, highly fragmented market.

Strategy

Rebuild the business end-to-end: a clear, trustworthy brand, a conversion-focused website, and a coordinated growth strategy across SEO and paid search—developed in partnership with external agencies to drive qualified, high-value leads.

Result

A shift from referral-driven growth to a scalable digital engine—driving 16× more traffic and 20× more inbound leads year-over-year, with improved lead quality and project size.

Color Palette

A palette built on trust and clarity

The color system balances neutral tones with deep blues to create a sense of reliability, professionalism, and calm. Designed to stand out in a crowded market, it reinforces trust while maintaining a modern, approachable feel across digital and physical touchpoints.

A palette built on trust and clarity

The color system balances neutral tones with deep blues to create a sense of reliability, professionalism, and calm. Designed to stand out in a crowded market, it reinforces trust while maintaining a modern, approachable feel across digital and physical touchpoints.

Brand in use

A palette built on trust and clarity

The color system balances neutral tones with deep blues to create a sense of reliability, professionalism, and calm. Designed to stand out in a crowded market, it reinforces trust while maintaining a modern, approachable feel across digital and physical touchpoints.

A palette built on trust and clarity

The color system balances neutral tones with deep blues to create a sense of reliability, professionalism, and calm. Designed to stand out in a crowded market, it reinforces trust while maintaining a modern, approachable feel across digital and physical touchpoints.

Driving Demand Through Content

Short-form content designed to educate, build trust, and drive inbound leads.

Short-form content designed to educate, build trust, and drive inbound leads.

A Conversion-Focused Experience

The website was built around clear calls-to-action and low-friction pathways—encouraging users to call, text, or schedule an in-home estimate. Every touchpoint was optimized to prioritize high-value kitchen projects while reducing drop-off.

The website was built around clear calls-to-action and low-friction pathways—encouraging users to call, text, or schedule an in-home estimate. Every touchpoint was optimized to prioritize high-value kitchen projects while reducing drop-off.

From Inspiration to Selection

Designed to bridge inspiration and inventory—helping customers quickly visualize options and move toward confident material selection.

From Inspiration to Selection

Designed to bridge inspiration and inventory—helping customers quickly visualize options and move toward confident material selection.

See the Difference

Real transformations,
instantly understood.

See the Difference

Real transformations,
instantly understood.

Closing Thoughts

This wasn’t just a rebrand—it was a shift in how the business operates and grows. The new brand and digital presence drove 16× more traffic and 20× more inbound leads year-over-year, transforming USA Granite from a referral-based business into a scalable growth engine.

Beyond residential clients, the rebrand also opened the door to new opportunities—attracting designers, builders, and contractors, and expanding the business into a broader, more professional network.

You might also enjoy reading

My two cents on

What makes you trust an expperience before you get there

Read more->

Why "good UX" isn't good enough any more

Read more->

Previous

Next

Home

Works

About

KRIS LAMBERTH

Work

meet me

ContACT

Home

Works

About

KRIS LAMBERTH